Philosophical Musings

November 13, 2007

Content is King… Louis XVI

Filed under: business,Digital Culture,entrepreneurship,movies — Elad Kehat @ 9:47 pm

Marc Andreessen has a thesis that Holywood (where big studios rule) might become something more like Silicon Valley (where entrepreneurs usually remain stock holders in their creation). He describes it as:

“a shift of power from studios and conglomerates towards creators and talent”

And the very next day I found two interesting items that corroborate his thesis:

First, check out Killer Bean Forever – a full feature animation film apparently created single-handedly. Here’s how Jeff Lew, it’s creator describes his work:

“For the past 4 years, I’ve been working at my computer 14 hours a day, 7 days a week. I’ve spent my entire life savings and maxed out credit cards. After all this time and effort, my movie is almost done. I present to you a preview of my feature film directorial debut… Killer Bean Forever.”

Sounds just like a technology entrepreneur describing his startup.

Second, here’s yet another example for how marketing doesn’t need big budget – “Producer Thanks Pirates for Stealing His Film.”:

“Our independent movie had next to no advertising budget and very little going for it until somebody ripped one of the DVD screeners and put the movie online for all to download. Most of the feedback from everyone who has downloaded “The Man From Earth” has been overwhelmingly positive. People like our movie and are talking about it, all thanks to piracy on the net!”

Obviously, that wouldn’t work if the film sucks – then you’ll need a serious marketing budget to push it.

In any case, I’m banking on this trend to deliver some good movies instead of the crap that’s produced by Holywood studios today. I just watched Ocean’s 13 (yet another crappy sequel) on DVD, and one of the previews was for No Reservations – which seems like a crappy rip-off of a very good German film I watched a while back – Bella Martha. If content is king in Holywood then right now it’s King Louis XVI.

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