Philosophical Musings

February 27, 2009

Popping Polls

Filed under: business — Elad Kehat @ 3:17 pm

It’s not news that the news print business is in deep s*!t. Readers gone, newspapers shutting down and I guess the mood must be pretty lousy too. Not to worry says The Rosen Group, a PR shop specializing in print media according to this MedisPost article:

…the vast majority of U.S. consumers still deem print editions of newspapers and magazines to be “indispensable” sources of news and entertainment.

83% consider daily newspapers to still be relevant.

These facts are based on the findings of a national poll. No word on how many of these consumers actually spend money on such relevant and indispensable items. They did note that:

When asked if newspapers and magazines will exist in 10 years, nearly half of those surveyed (45%) said yes…

Looks like they tried to give this a positive spin – nearly half think that print will exist in 10 year! Wow! Let’s focus on the flip side though – over half of respondents think that print will be gone within the next decade.

Now, if you ever look for an example of someone burying their head in the sand, there you have it. Money talks, as they say, and if consumers really thought that print is indispensable, then Denver’s 150-year-old Rocky Mountain News wouldn’t have folded today, as that article reports, and the NY Times wouldn’t be teetering on the verge of bankruptcy.

Looks like the ailing industry is popping polls now, as a way to feel a little better. Kind of like taking aspirin for cancer.


Advertisements

2 Comments »

  1. Thanks for your posting about The Rosen Group’s Media Consumption survey. We are glad the results were as thought provoking to you as they were to us. One fundamental inaccuracy in your posting to note:

    You say, “When asked if newspapers and magazines will exist in 10 years, nearly half of those surveyed (45%) said yes… Looks like they tried to give this a positive spin – nearly half think that print will exist in 10 year! Wow! Let’s focus on the flip side though – over half of respondents think that print will be gone within the next decade.”

    Only 13.5 percent of our respondents said that newspapers and magazines would NOT exist in ten years. A full 40 percent of respondents expressed that they were “not sure.”

    Complete survey results available via the following link: http://www.surveymonkey.com/sr.aspx?sm=4NuhAOmdyWMstEGKfvAOu6mITee_2fW8_2b_2bZ2_2b9KP9OeQ8_3d

    Thank you.

    Comment by Alison Goldstein — February 27, 2009 @ 7:12 pm | Reply

  2. Thanks for pointing out my error, Alison. I stand corrected. And thank you for providing the link to the full survey – it sure is interesting to see the real thing rather than read about it second hand!

    Comment by Elad Kehat — March 1, 2009 @ 9:05 am | Reply


RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.

%d bloggers like this: