Philosophical Musings

February 22, 2008

Fast Food Industry’s Take on Permission Marketing

Filed under: Corpocracy — Elad Kehat @ 9:39 am

From Seth Godin’s 1999 book, Permission Marketing:

“Interruption Marketing fails because it is unable to get enough attention from consumers. Permission Marketing works by taking advantage of the same problem – there just isn’t enough attention to go around.”

So, how about getting consumers’ attention where they’re most receptive to your message?
[blip.tv ?posts_id=674868&dest=-1]

And the end result:

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