Chris Anderson points us to the long tail characteristics of the romance novel market.
What caught my eye was the following quote:
“One told me that at $4.99 she felt her novel was “priced wrong”. I nodded sympathetically at that shameful discounting. Wrong. She felt she was priced too high.”
Most of those $4.99 go to the retailer, the publisher and various other middlemen, so she probably makes $1 or less per novel sold, and still she things it is only right to go down further. Wouldn’t it be great when she sells those novels in digital format, from her website direct to her readers, for $.49?
Also worth noting is that in the current system the author has no control over the pricing of the fruit of her labor. It is sold for what some MBA thinks is “right”. A better system would leave that decision to the creator. Better still, if it is reached through a dialog between her and her readers.